State Farm Abandons The GenderCool Project After Backlash- Too Little Too Late?

Statefarm tells us they're like a good neighbor, but today many are seeking other insurance options after Emails leaked to @ConsumersFirst revealed State Farm partnered with The GenderCool Project to target 5 year-olds with indoctrination claiming they, "...are helping replace misinformed opinions with positive experiences meeting transgender and non-binary youth who are thriving."

The partnership announced outlines the desire to, "Help diversify classroom, community center and library bookshelves with a collection of books to help bring clarity and understanding to the national conversation about being transgender, Inclusive and Non-Binary." Children Age 5+ are specifically identified as the targets of what they say are, "empowering conversations".

Will Hild (@WillHild) on Twitter shares some screenshots of the books donated to the program. He said, "This gross and blatant attempt to indoctrinate our children by

@StateFarm is shameless and consumers should be aware a company founded on family values is now encouraging five-year-old children to question their gender. And we have the receipts."

State Farm backpedaled quickly and sent an email out to their staff stating, "We will no longer support that program".

Many point out that this change was likely due to the backlash and business loss after the story began circulating instead of out of concern for the community and indoctrination of their children. Interesting to see companies panic as people begin to notice these "woke" tendencies especially as they begin targeting children more and more. What else have we noticed recently?

• Exxon banned BLM flags

• Disney paused political donations

• Netflix fired 150 activist Employees (Netflix is cutting tons of 'woke' shows including Ibram X. Kendi's "Antiracist Baby," Meghan Markle's "The Pearl," and other feminist and social justice-oriented programming. )

• CNN+ canceled

• ESPN lost 8 million subscribers in 2021 (10% of its subscriber base). Gowoke, gobroke . . .

#CancelStateFarm trends as many discuss this in disgust calling State Farm, "groomers."

Some have taken notice that another insurance company Allstate has a partnership with GenderCool as well that seems to run even deeper than StateFarm's.